If you search “Loss Prevention Manager” in LinkedIn’s search bar, you’ll get 40,883 results as of the date this post was written. What do the overwhelming majority of these profiles have in common? They use LinkedIn’s default profile headline - current job title and company name (ex: Loss Prevention Manager at XYZ Company).
If you’re a loss prevention job-seeker, then that fact is great news for you. Especially if you want to stand out from the crowd and market yourself effectively.
Your headline is located just under your name on your Linkedin profile.
Linkedin allows you 120 characters to craft your headline. Not enough to tell your whole story, but this isn't the place for that anyway. This is where you want to create a concise, engaging, and professional hook to generate enough interest for a talent seeker to connect with or learn more about you.
Instead of using your job title and company name, make use of that valuable real estate to give talent seekers a peek at the value you provide and what you have to offer. While there's no rules when it comes to crafting your headline, the goal should be to summarize what makes you unique and offer a talent seeker answers to the questions they care about most. Here's some things to think about before you decide on the words for your new headline:
Tell them who you are:
- What is it that you do?
- How much experience do you have?
- What special skills do you possess?
- What special training / education have you received?
- What are you passionate about at work?
Add information that talent seekers want to know:
- How can you help an organization?
- What makes you better than your competitors?
- What have you achieved, accomplished, created, or improved?
Insert keywords into your headline:
- Include words that a talent seeker would use to search LinkedIn for someone like you.
10 Examples For Inspiration: